Named after the Hell of the North famous, Paris–Roubaix

Total Weight

1568 g



As the lines between CX, XC and gravel bike become ever more blurred, we started working on ROUBX, an all-new 700c one-size-fits all wheelset.

The ROUBX’s hookless rim supports anything between 700 x 30c to 29” x 2.1". Built with our new RAR rim profile and Pillar Wing spokes, the ROUBX is light, stiff and leaves other CX, XC, and gravel wheels in the dirt.

Rim Height
33 mm

Tyre Type
Tubeless Ready

Rim Material
Carbon Fibre

Bearing Type

1568 g

Simple enough to be approachable, yet enough details up-close to keep the viewer with the product a few seconds longer. When up-close to the product the next thing we want them to do is to feel like they want to touch the product. When touching the product, a stronger connection, emotion, and memory of the product will be formed in the viewer's mind. Great attention was paid to how the pattern feels when touching it. This helps us tap into another sense of the viewer. TOKEN believes the more senses we can use to our advantage, the more a viewer will feel connected to the product.


3 Year Warranty
Crash Replacement Policy
Premium Bearings
Tubeless Ready
Weapons Grade Machining



Tyre Type Tubeless Ready
Weight 708 g (f) / 860 g (r), total: 1568 g
Rim Diameter 700c
Rim Material Carbon Fibre
Rim Width (External) 31.1 mm
Rim Width (Internal) 25.3 mm
Rim Height 33 mm
Nipples External
Cassette Compatibility Shimano HG / SRAM XDR / Campy
Spoke Lacing 2 cross (f) and 2 cross (r)
Spoke Count 24 (f) and 24 (r)
Spoke Type Pillar Wing 21 Straight
Hub Type D1
Bearing Count 2 (f) and 4 (r)
Bearing Type Premium
Brake Compatibility Center Lock
Spacing Front: 9 x 100 QR and 12 x 100 mm Thru Axle
Rear: 10 x 135 QR and 12 x 142 mm Thru Axle
Included Extras Tubeless Valves
Product Code G33

Maximum Tyre Pressure: 72psi 
Recommended Tyre Size: 700x30c and Above
Recommended Weight Limit: 100kg


RoubX wheelset is not compatible with certain sizes/versions of VeeTire Mission tires. Using the tire on RoubX could have quick and abnormal tire sidewall wear, which leads to instant air leak and could cause accidents and serious injury.